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Gudang Garam Move
$36.00
The DUO Filter feature is the first innovation from Gudang Garam with two layers of filters. One inner layer is an acetate filter with special pores and one suction filter layer has holes.
Package : 1 carton
1 carton = 10 packs, 1 pack = 12 cigarettes
total 120 cigarettes
Gudang Garam Move
Gudang Garam launched GG MOVE / Gudang Garam Movie, with the unique selling point being the Duo Filter Technology for a smoother smoking experience. As a part of their initial brand building, they launched a generic TVC to communicate their new offering.
Gudang Garam developed a generic TVC, where CGI was utilized to vividly illustrate the Duo Filter Technology USP and inject smoothness cues, visualized through a vibrant journey through two different tunnels. The carbon metal texture, and black-and-red color tones were also chosen for a modern, masculine appeal.
The TVC was also supplemented by a key visual, which was adapted to point-of-sales materials and out-of-home advertising.
The DUO Filter feature is the first innovation from Gudang Garam with two layers of filters. One inner layer is an acetate filter with special pores and one suction filter layer has holes.
Package : 1 carton
1 carton = 10 packs, 1 pack = 12 cigarettes
total 120 cigarettes
| Weight | 400 g |
|---|
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