A man named Philip Morris was an English-based cigarette manufacturer who first thought of branching out cigarette production to the United States to widen their marketing and selling market to more people, in more areas and to make his business a more profitable venture. Mr.Phillip Morris opened his first American subsidiary to sell many cigarette brands, including Marlboro, in 1902. Although the brand was taken off the market after the end of World War II, its popularity returned in the 1950's, when Marlboro started making cigarettes with filters. This was around the time that the Surgeon General started issuing warnings about smoking un-filtered cigarettes. "Filtered cigarettes" were then considered a safer alternative to the un-filtered ones. Since the filter will catch some of the harmful chemicals that are given off from a cigarette, please were more apt to give Marlboro another try.
In addition, there are ultra lights available for the light smoker, and medium flavored marlboro cigarettes, for the smoker who wants more than a light cigarette, yet less than a full flavored one. For the smoker who prefers menthol flavor, most of the styles Marlboro offers are available in menthol flavor, as well as non menthol.