Bentoel Group is a holding company of several companies engaged in cigarette industry known as Bentoel. Bentoel establishment can be traced back to 1930 when the founder Ong Hok Liong established cigarette home industry under the name of “Strootjes Fabriek Ong Hok Liong”. This home industry changed name into N.V Pertjetakan Hien An in 1951 and four years later changed name into PT Perusahaan Rokok Tjap Bentoel.
In the late 60’s Bentoel was the first cigarette company to produce machine-rolled cigarette (SKM) with filter in Indonesia. Bentoel was also the pioneer in using plastic wrapping for its cigarette pack, which then this innovation became the national standard of cigarette industry. During the 70’s and 80’s Bentoel was a fast growing company and one of the major player of domestic cigarette industry.
Recognition comes from Philip Morris for Bentoel as reliable cigarette manufacturer and distributor, actualized in the form of business cooperation between Philip Morris and Bentoel for more than 20 years since 1984. During that period, Bentoel was granted the exclusive right to produce Marlboro cigarette and as the sole distributor for all Philip Morris products in Indonesia. This exclusive right to produce Marlboro cigarette ended in 1998 and the distributorship cooperation ended in 2005.