Overview of Djarum Cigarettes
Overview of Djarum Cigarettes
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 World Of Djarum Cigarettes

Djarum has come a long way since its humble beginnings in the 1950s. Growing from strength to strength, today our high-tech mass production lines produce cigarettes for both the domestic and international market

 

Overview 

With over half a century of history behind it, Djarum has come a long way from its quiet beginnings on the streets of Kudus. Today Djarum has become a familiar icon in Indonesia thanks to our popular clove-and-tobacco cigarette products, which are familiar all over the archipelago. We are one of the largest cigarette manufacturers in Indonesia and have also established a strong international presence, providing satisfaction to customers daily.

 

Despite our success, Djarum remains firmly rooted in its hometown of Kudus. These roots help us to remember where we came from, and to keep in mind our obligations to society. As we have grown, so have our abilities to contribute: where once we helped the community of Kudus, today our corporate social initiatives programs have a national focus and a global outlook.

 

History of Djarum

Djarum′s first-ever kretek workshop was established on April 21, 1951 by company founder Oei Wie Gwan in Kudus, Central Java. Just nine months prior, Oei Wie Gwan had purchased the brand and license to the name. Kudus happens to be the birthplace of kretek, upon which one of Indonesia′s most prominent industries would be built. Over the years, Djarum’s small cottage industry would flourish into an internationally known brand.

 

Named after the needle of a gramophone, Djarum began as a small 10-person operation on No. 28 Bitingan Baru Street (now No. 28 A.Yani Street), Kudus. The blending of the clove and tobacco ingredients was a simple manual process using minimal equipment. Oei himself could be found rolling kretek on the workshop floor when not promoting and selling Djarum kretek on the streets of Kudus. Djarum′s blend of hand-rolled kretek nonetheless differentiated itself by its consistent quality and taste and attracted a growing following.

 

Oei Wie Gwan passed away in 1963 but the company he built endures. Under the leadership and vision of Oei′s two sons Michael Bambang Hartono and Robert Budi Hartono, Djarum continued to thrive, expanding into one of the largest and most successful kretek company today.

 

Research & Development

Djarum has always recognized that Research & Development (R&D) is crucial to kretek product development. A pioneer in this area, Djarum′s R&D department was established in the ′60s well ahead of other major kretek players, followed by the building of an official R&D center in the ′70s with the aim of developing new kretek blends.

 

Djarum′s contributions to the development of kretek include: 

  • developing the world′s first low-tar, low-nicotine kretek
  • developing the world′s first kretek cigarillo
  • developing a brown-paper kretek
  • developing a black-paper kretek
  • developing cherry-flavored and vanilla-flavored kretek
  • developing the world′s one and only Superfine Clove mix

 

Djarum′s present day R&D team is supported by state-of-the-art laboratory technology. It interacts frequently with the marketing department in its quest to develop new flavors. Besides developing kretek flavors, R&D insights are also applied to the manufacturing and production side.

 

Djarum Development of Kretek

Djarum′s first kretek cigarette was a hand-rolled product made using minimal equipment through a simple manufacturing process. Over the years, the variety of kretek cigarettes that Djarum makes has expanded enormously. Simply speaking however, the cigarettes as categorized by their method of manufacture fall into either the hand-rolled category or the machine-rolled category. Both are popular and are produced in large quantities. Meanwhile, Djarum′s innovations in flavoring have produced a wide variety of brands.

 

The manufacturing process begins with the careful selection of raw materials. The main production materials consist of a master tobacco and cloves that have been processed through Djarum′s proprietary cutting process into Superfine Cloves. The cloves and tobacco are then blended together under strict and exacting controls and additional ingredients are added before the mixture is rolled into a wrapper and packaged for distribution.

 

Hand-Rolled Kretek

The classic hand-rolled kretek cigarette, also referred to as Sigaret Kretek Tangan (SKT), continues to be made by Djarum using age-old methods of manual rolling by some 60,000 skilled laborers based at our Kudus factories. The packaging process includes manual input to enhance its handmade feel. The entire process is closely monitored by use of systematic quality control checkpoints to ensure consistent output. A product that has stood the test of time, hand-rolled kretek commands a loyal following.

 

Djarum Coklat, Djarum 76 and Djarum Istimewa are some of the most popular hand-rolled brands available in the market today. The rich flavor and long lasting enjoyment delivered by these brands continue to guarantee their popularity with kretek lovers.

 

Machine-Rolled Kretek

Machine-rolled kretek cigarettes, also referred to as Sigaret Kretek Mesin (SKM) were introduced in 1970 to cater to a growing demand for a more sophisticated kretek experience, competing against machine-made Western brands at that time.

 

Today Djarum machine-rolled kretek cigarettes are manufactured in a fully automated process using high-tech machinery. Under a total production management approach, integrated control and computerized monitoring systems oversee the process all the way to the final packing phase.

 

Favorite machine-rolled cigarette brands include Djarum Super, LA Lights and Djarum Black, three brands well-known in both the domestic and international kretek market. 

 

Djarum Worldwide

Since its initial foray into the international market in the 1970s, exports of Djarum tobacco products have grown by leaps and bounds, helped by a growing awareness and appreciation of kretek's unique taste.

 

Today Djarum brands are available across five continents. Key export markets include Australia, Belgium, Canada, Eastern Europe, Japan and the Far East, the Middle East, the Netherlands, Russia, Saudi Arabia, Southeast Asia, and the United States. Closer to home, the L.A Lights Menthol kretek brand has been a roaring success in Malaysia, where it is associated with a trendy lifestyle. Not resting on these accomplishments, Djarum continue to come up with innovative products designed to capture new markets.



Sunday, 02 August 2015

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